Credit – Carl Richards, Behaviour Gap – Why’d you do that?!

Why do you invest the way you do? Why do you spend or save as much as you do?

These are simple but powerful questions. At Rasiah Private Wealth Management, we’ve seen how asking “why” can uncover motivations and habits that shape your financial decisions— often without you realising it. Let’s explore why these questions matter and how they can transform the way you approach your finances.

Why We Avoid Asking "Why"

Asking “why” can feel uncomfortable. Sometimes, we avoid the question because we’re not sure we want to know the answer. It might reveal a mismatch between what we say is important and how we act.

For example, Carl Richards, a financial planner and author, often illustrates this with a relatable analogy: If you say family time is your top priority but find yourself working long hours to afford a bigger car payment, that disconnect is something worth addressing. These moments of reflection can be confronting but are also an opportunity for growth.

What You'll Discover by Asking "Why"

When you start asking “why,” you’ll uncover influences you might not have thought about. Peer pressure isn’t just for kids— adults feel it too. Whether it’s upgrading to the latest car or keeping up with others’ lifestyles, external pressures can drive decisions that don’t always serve your long-term goals.

This process of reflection can also bring new clarity. You might discover opportunities to save more, spend differently, or invest in ways that align with what truly matters to you.

A Judgment-Free Space to Reflect

Exploring your financial motivations isn’t about criticising past choices. It’s about understanding them and making thoughtful adjustments. These conversations are often best shared with loved ones or a trusted adviser who can offer guidance and perspective without judgment.

At Rasiah Private, we create a safe space for these discussions, helping you focus on what’s most important and how your financial decisions can support those priorities.

Why This Matters

Great financial planning isn’t just about the numbers— it’s about making decisions that align with your life and values. Asking “why” helps you uncover what truly drives you, giving you the confidence to make choices that move you closer to your goals.

So, take a moment to ask yourself: why do I make the financial decisions I do? The answers might surprise you, and they might just inspire a more meaningful approach to managing your wealth.